Categoría: News
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How to perform usability tests in Virtual Reality environments
Virtual Reality is a technology that is increasingly closer and accessible to the majority of users. Although it is still in full development and evolution, it is about to reach the…
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Conversion rate per browser – 2016
Why is the conversion rate per browser in our ecommerce important? Each browser, as is obvious, has different characteristics, and they are normally used by different types of users. Since the…
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Flat 101, creators of the website of the Spanish Emergency Committee
At Flat 101 we have had the honor of carrying out the creation of the Emergency Committee website, an initiative prepared to assist in major catastrophes quickly and efficiently. Has it…
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Winners of the eAwards in 2016, for the second year running
We have held onto the title after winning it in 2015. A sincere THANK YOU to all those who helped us to win this award that recognizes us as the Best…
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The rise of the meta tags: the latest changes in Google’s SERPs that you need to know about
The sector of Search Engine Marketing has been stirred up this week by Google’s decision to make more changes to the look of its search result pages. They surprised us only…
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Organic traffic as an analytic tool. Analytics and SEO
It has become something of a cliché to state how important measurement is when making improvements to a web page and any type of online activity in general. It is a…
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I’m an SEO and I don’t have PageRank, now what?
This past 7th of March Google decided to definitively eliminate PageRank from its browser’s toolbar. This change caused quite an uproar among webmasters world-wide. To better understand the reasons, we’re going…
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Flat 101: year one, 2013-2014: what our first year of life was like
The first year of a company’s life is critical. In Flat 101 we have been working as this brand for more than two years, but it is now, with perspective, when…
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How to avoid penalization in a Google Phantom Update
Sometime around the end of last April and beginning of May, sites such as HubPages raised an alarm when they detected serious loss of position among SERPs and an inexplicable loss…
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Communication strategies. The importance of WHY.
Organisations that survive beyond their founders have built WHY into their culture With this resounding statement I’d like to present the most interesting model that I’ve found to date for communicating…
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7 typical mistakes in a web migration
There are times in the life of all SEOs when a migration becomes a major headache, basically because some sites operate without following a set protocol and have no control over…
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How do we scrape a SERP?
Scraping a SERP means obtaining the top 10 or so results from a Google search for any word and putting them in a document. A recent Flat 101 project called for…