Categoría: Web Analytics / Digital
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Cómo mejorar la atribución de las conversiones de Google Ads: user provided data
En los últimos años hemos visto cómo ha evolucionado la medición web con restricciones basadas en normativas de privacidad donde las marcas han ido perdiendo visibilidad en el recorrido de los…
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Conversion by activity according to medium source and device – 2016
We are analyzing progressively different data about our Study on Conevrsion in Spanish E-commerce 2016. In previous posts we have verified that the conversions in different areas of activity are different.…
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Log-based and JavaScript-based web analytics, pros and contras
If I look back at the end of the 90s, when I started work in this delightful web/digital sector, I already used web analytics without being aware of it (because the…
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You still haven’t got the improved e-commerce tracking in Google Analytics? 7 reasons why you should update
I’m sure you want to know more about your e-commerce business Our online business is running and Google Analytics can offer us relevant information about it: the conversion rate, the numbers of…